(NaturalNews) McDonald’s paid the $1,700 tab for Seminole County, Florida’s report card jackets in exchange for a coupon, featuring Ronald McDonald, on the card’s cover (1, 2). With good grades and attendance, the coupon can be redeemed for a free Happy Meal.

This appears to violate the Children’s Food and Beverage Advertising Initiative, which McDonald’s joined last year (3). Created by the Better Business Bureau, the initiative “provide(s) companies that advertise foods and beverages to children with a transparent and accountable advertising self-regulation mechanism.” Members are not allowed to advertise at schools and cannot place materials in editorial or entertainment content.

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