Young people invited to ‘Change the World’
| Kids asked to design “an action”
We Are What We Do is asking every child and young person in every school across the country: “What simple action would you ask one million people to do to change the world?” This massive national search will uncover the next generation of Change the World ideas – small actions that have a positive impact on communities, families, the environment and the world at large. Every action will be put on the map and the most powerful actions will form the core of the next product in the Change the World series. The very best action will sit at the centre of a national campaign in May 2008 that will inspire as many as ONE MILLION people to take part in the action and have a gigantic impact. This is a perfect opportunity for every young person to showcase their social creativity and to fashion the future with an action of their choosing. More information: www.smallactionsbigchange.org.uk |
Last year We Are What We Do made a simple canvas bag to influence how people shop.Our ‘I’m NOT A Plastic Bag’ made the national news. Earlier it had written a simple book to influence how people behave. ‘Change the World for a Fiver’ sold a million copies. Now it wants a simple action that one million people can do. And it want kids to design it for them!.
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